Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle
5.49 $
Fresh Seasoned Potatoes
Fresh, seasoned potatoes seared on the griddle with a hint of onion
3.51 $
Farmhouse Hash
Two cage-free eggs any style atop fresh seasoned potatoes, bacon, avocado, house roasted onions and tomatoes, cheddar, and Monterey Jack. Served with whole grain artisan toast.
12.97 $
The Traditional
Two fresh cage-free eggs any style with meat. Served with whole grain artisan toast, all natural preserves, and fresh seasoned potatoes. Please visit our sides category to add additional eggs or meat.
11.87 $
Iced Coffee
Creamy, sweet, cold and refreshing.
3.18 $
Kale Tonic
Kale, Fuji apple, cucumber and lemon.
4.39 $
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
4.39 $
The Trifecta
Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.
11.87 $
French Toast
Custard-dipped, thick-cut brioche bread topped with whipped butter and powdered cinnamon sugar.
10.99 $
Chickichanga
Whipped eggs with spicy all-natural chicken breast, chorizo sausage, green chilies, cheddar and Monterey Jack, onions, and avocado rolled in a flour tortilla. Topped with vera cruz sauce and sour cream. Served with fresh fruit and fresh seasoned potatoes.
12.09 $
Families, Groups & Grocery
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
26.35 $
House-made Granola
12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
5.49 $
Loaf of Seed’licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It’s great for homemade Avocado Toast!
7.7 $
Project Sunrise Coffee Tote (96 oz)
Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12. Project Sunrise supports the female farmers in Huila, Columbia.
21.99 $
Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
8.79 $
The "Good Morning" Pack (for four)
The perfect breakfast for four! Twelve fresh cage-free scrambled eggs, twelve slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
38.49 $
The "Good Morning" Pack (for two)
The perfect breakfast for two! Six fresh cage-free scrambled eggs, six slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
21.99 $
The Healthier Side
AM Superfoods Bowl
Coconut milk chia seed pudding topped with fresh bananas, berries, blackberry preserves, and house made granola. Served with whole grain artisan toast topped with almond butter and Maldon sea salt.
10.22 $
Avocado Toast
Our thick-cut whole grain toast topped with fresh smashed avocado, EVOO, lemon and Maldon sea salt. Served with two cage-free basted eggs
11.87 $
Healthy Turkey
Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta. Served with dry whole grain artisan toast and all-natural house preserves.
11.43 $
Power Wrap
Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
10.44 $
Steel Cut Oatmeal
Made-to-order topped with house-marinated berries, fresh sliced banana and pecans. Served with low-fat milk, brown sugar and a fresh baked blueberry muffin.
9.34 $
Sunrise Granola Bowl
Non-fat vanilla Greek yogurt layered with fresh, seasonal fruit, nuts and our housemade granola. Served with a blueberry muffin.
10.11 $
Tri-Athlete
Egg white omelet with house- roasted Crimini mushrooms, onions, tomatoes and green chilies. Served with housemade pico de gallo, dry whole grain artisan toast, all-natural house preserves and fresh fruit.
10.88 $
Classic Favorites
The Traditional
Two fresh cage-free eggs any style with meat. Served with whole grain artisan toast, all natural preserves, and fresh seasoned potatoes. Please visit our sides category to add additional eggs or meat.
11.87 $
The Trifecta
Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.
11.87 $
From the Griddle
Belgian Waffle
Our light and airy waffle with a side of warm berry compote.
9.78 $
Floridian French Toast
Thick-cut brioche with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries. Served with a side of blueberry compote.
11.32 $
French Toast
Custard-dipped, thick-cut brioche bread topped with whipped butter and powdered cinnamon sugar.
10.99 $
Lemon Ricotta Pancakes
We add fresh, whipped ricotta cheese to our multigrain batter. Served as a “mid-stack” of two pancakes topped with marinated berries, creamy lemon curd and powdered cinnamon sugar.
10.99 $
Multigrain Pancake
We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Crunch, Carrot Cake & Pecan.
5.93 $
Two Multigrain Pancakes
We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Crunch, Carrot Cake & Pecan.
7.91 $
Egg-Sclusives
Biscuits & Turkey Sausage Gravy with Eggs
Freshly baked biscuits with savory turkey sausage gravy. Served with two cage-free eggs any style and fresh, seasoned potatoes.
11.87 $
Chickichanga
Whipped eggs with spicy all-natural chicken breast, chorizo sausage, green chilies, cheddar and Monterey Jack, onions, and avocado rolled in a flour tortilla. Topped with vera cruz sauce and sour cream. Served with fresh fruit and fresh seasoned potatoes.
12.09 $
Elevated Egg Sandwich
Fresh, over easy cage-free egg with bacon, Gruyere cheese, fresh smashed avocado, mayo, and lemon dressed arugula on a brioche bun. Served with fresh seasoned potatoes.
11.87 $
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with scrambled eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack cheeses. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
11.32 $
Farmhouse Hash
Two cage-free eggs any style atop fresh seasoned potatoes, bacon, avocado, house roasted onions and tomatoes, cheddar, and Monterey Jack. Served with whole grain artisan toast.
12.97 $
Market Hash
Two cage-free eggs any style a top fresh seasoned potatoes, house roasted crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted mozzarella, and herbed goat cheese. Served with whole grain artisan toast.
12.64 $
Parma Skillet Hash
Two cage-free eggs any style atop seasoned potatoes, Italian sausage, house-roasted Crimini mushrooms, onions and tomatoes with melted Parmesan, Mozzarella and fresh herbs. Served with whole grain artisan toast with all-natural preserves.
12.97 $
Omelets & Frittatas
Bacado Omelet
Bacon, avocado, and Monterey Jack. Topped with sour cream and served with a side of housemade pico de gallo.
12.09 $
Chile Chorizo
Avocado, green chilies, roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
11.76 $
Frittata Rustica
A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan cheese. Served with ciabatta toast and lemon dressed organic mixed greens.
11.87 $
Ham & Gruyere
Smoked ham, Gruyere cheese and fresh herbs.
11.65 $
Inspired Italian
Sausage, house- roasted tomatoes and red peppers with fresh herbs, Mozzarella and Parmesan.
11.54 $
Morning Market Veg
House-roasted zucchini, Crimini mushrooms, shallots, kale and tomatoes with Goat cheese and fresh herbs.
11.76 $
Smoked Salmon & Roasted Vegetable Frittata
A classic frittata with Wild Alaska Smoked Sockeye Salmon*, house-roasted shallots and tomatoes topped with Parmesan cheese, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon dressed organic mixed greens.
12.86 $
The Works Omelet
Ham, bacon, sausage, house-roasted crimini mushrooms, onions, and tomatoes with cheddar and Monterey Jack. Topped with all natural sour cream.
12.42 $
Power Bowls
Pesto Chicken Quinoa Bowl
Protein-packed quinoa mixed with kale, shredded carrots and house-roasted tomatoes topped with grilled all-natural lemon chicken breast, basil pesto sauce, feta crumbles and fresh herbs.
11.21 $
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan and EV00. Topped with two basted cage-free eggs.
11.21 $
Salads
Chicken Avocado Chop Salad
Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla chips with a citrus chipotle dressing.
10.99 $
Cobb Salad
Organic mixed greens, bacon, turkey breast, egg, tomatoes, avocado and Bleu cheese crumbles with ranch dressing.
10.99 $
Superfood Kale Salad
Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan cheese tossed in our refreshing maple-lemon vinaigrette.
10.77 $
Sweet Honey Pecan Salad
Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Drizzled with warm honey Dijon dressing.
10.99 $
Sandwiches
BLTE
The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on artisan whole grain.
10.99 $
Baja Turkey Burger
A lean white-meat turkey patty with avocado, organic mixed greens, housemade pico de gallo, mayo and Horseradish Havarti on a brioche bun.
10.66 $
Chicken Salad Melt
All-natural white-meat chicken salad made with apples, raisins and celery served open-faced on grilled artisan whole grain. Topped with tomato and melted Monterey Jack.
10.88 $
Ham & Gruyere Melt
Smoked ham, tomato, and melty gruyere cheese with dijonnaise on grilled artisan brioche.
10.55 $
Market Veggie Sandwich
House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella cheese on grilled artisan whole grain.
10.33 $
Monterey Club Sandwich
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack, and mayo on sourdough.
11.32 $
Roast Beef & Havarti Sandwich
Roast beef, Horseradish Havarti, house-roasted onions and tomato with lemon dressed arugula on grilled Parmesan-crusted sourdough, Horseradish sauce on the side.
10.99 $
Veggie Burger
A seasoned all-natural patty of brown rice, Peppadew peppers, onions, carrots and mushrooms. Served on a brioche bun with fresh smashed avocado, organic mixed greens, tomato, red onion and a side of Dijonnaise.
10.77 $
Beverages
100% Cold Squeezed Orange Juice
4.06 $
Apple Juice
3.84 $
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
4.39 $
Fountain Beverage
3.29 $
Fresh Brewed Iced Tea
Unsweetened.
3.18 $
Hot Chocolate
3.29 $
Iced Coffee
Creamy, sweet, cold and refreshing.
3.18 $
Milk
3.62 $
Project Sunrise Coffee
3.18 $
Project Sunrise Coffee (Decaf)
3.18 $
Project Sunrise Coffee Tote (96 oz)
Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12. Project Sunrise supports the female farmers in Huila, Columbia.
21.99 $
Fresh Juice Bar
Kale Tonic
Kale, Fuji apple, cucumber and lemon.
4.39 $
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
4.39 $
Sides
Bob's Red Mill Cheese Grits
Cheesy and delicious.
2.96 $
Bob's Red Mill Grits
Buttered.
2.63 $
Bowl of Tomato Basil Soup
4.94 $
Chicken Apple Sausage
All-natural and certified gluten free, savory chicken sausage, full of fresh market flavors including apples, tarragon, garlic and onion with a touch of coriander
4.39 $
Fresh Seasonal Fruit
Cut in-house every day, a mix of the freshest fruits of the season
4.39 $
Fresh Seasoned Potatoes
Fresh, seasoned potatoes seared on the griddle with a hint of onion
3.51 $
Grab N Go GF Brownie
Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.
3.29 $
Grab N Go GF Marshmallow Treat
Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.
3.29 $
Grab N Go Salted Caramel Cookie
All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO’s, additives and artificial colors. Individually wrapped.
3.29 $
Hardwood Smoked Bacon
Thick cut, naturally smoked bacon with a traditional cure
5.38 $
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle
5.49 $
Pork Sausage
Premium breakfast sausage made with the highest quality pork and a unique blend of all-natural spices
4.28 $
Side of 2 Eggs
XL, cage-free shell eggs harvested from the happiest hens around
4.16 $
Smoked Ham
Fresh-cut, naturally slow smoked with no fillers or artificial flavors
4.28 $
Turkey Sausage
Four links - no antibiotics ever
4.28 $
Biscuits & Gravy
5.49 $
English Muffin
1.86 $
UDI's Gluten Free Toast
2.19 $
Blueberry Muffin
2.74 $
Lemon Dressed Organic Mixed Greens
2.74 $
Side of Sliced Avocado
2.19 $
Retail Items
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
26.35 $
House-made Granola
12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
5.49 $
Loaf of Seed’licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It’s great for homemade Avocado Toast!
7.7 $
Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!